The companies seem to have three main goals in following such a strategy as explicated below.įirst of all, animation studios seek to create awareness for movie sequels and to increase initial awareness to their side characters in these sequels: When the audience has some degree of former acquaintance with the characters through the former movie in the sequel, movie companies have ease in bringing emphasis to side characters and even form a high enough level of likability for their side characters to make new movies based solely on the peripheral characters in question. Especially animation studios such as DreamWorks SKG, Pixar, Universal Pictures, and Disney are increasingly getting their characters designed in emoji formats. Being visual-dependent by its very nature, the movie industry is increasingly leveraging mobile platforms, especially mobile IM apps, to reach Millennials. Yet, consumers are not the only parties relying on eye-pleasing communication. In fact, IM apps have become popular among not only the fun-seeking Generation Z (born in the year 2000 and above), but also among Millennials and even Generation X members who strive to keep in touch with their Millennial children. Despite mistaken for mobile forms of entertainment by many, IM apps today have become much more than being just “alternative” ways of communication whose utilization is limited to a niche group of teens or young adults. Instant messaging (IM) platforms are, undeniably, the most essential and frequently used communication platforms among the contemporary society.
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